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SUMMARY

Commercial value of a movie will be evaluated on the basis of production value, which says nothing about the artistic quality of the piece.
Even the most unsophisticated of viewers can and will make a judgment about the production value of your film in a matter of moments.
The film industry is far too competitive to deliver projects of low production value. You must maximize the value that each dollar delivers to the picture.

Production Value Defined
A detailed definition of the term, Production Value, with examples and a clip.

LESSON

Why Production Value Matters
A description of the importance of production value and why it matters to the independent producer.

Production Value Defined
A detailed definition of the term, Production Value, with examples and a clip.

Production Value Defined
A detailed definition of the term "production value".

The Cost of Production Value
Examples of actual costs of bringing production value to a shoot and an examination of the mindset of the producer in regard to ambition and motivation.

Put Money on the Screen
A discussion of common pitfalls for producers when making decisions about where to allocate funding, as well as where that money should be spent instead.