Contributed By Glen Berry
The Internet is for Indies
A Website is the Foundation
Don't leave Popularity to Chance
A Crowd attracts a Crowd
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The Internet is the only medium where independent filmmakers can compete on the same level as a studio. There's no excuse not to leverage it to your advantage.
The website is at the core of the internet marketing campaign and that last destination for all of your marketing efforts. Build it first.
Video sharing sites provide visibility to popular videos. You must actively work to drive that buzz by sending people to your video.
The more people you have talking about your project, the more people will talk about your project. Critical mass is the key but remember that in the beginning you will have to fight for each fan.