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MAGAZINE
STUDIO
SCHOOL

Internet Marketing and Social Networking

Lesson 1
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Lesson 2
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Lesson 3
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Lesson 4
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Lesson 5
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Lesson 6
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Lesson 7
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Lesson 8
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Lesson 9
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Lesson 10
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Contributed By Glen Berry

IMPORTANT CONCEPTS
  1. The Internet is for Indies
  2. A Website is the Foundation
  3. Don't leave Popularity to Chance
  4. A Crowd attracts a Crowd

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SUMMARY

  • The Internet is the only medium where independent filmmakers can compete on the same level as a studio. There's no excuse not to leverage it to your advantage.
  • The website is at the core of the internet marketing campaign and that last destination for all of your marketing efforts. Build it first.
  • Video sharing sites provide visibility to popular videos. You must actively work to drive that buzz by sending people to your video.
  • The more people you have talking about your project, the more people will talk about your project. Critical mass is the key but remember that in the beginning you will have to fight for each fan.
LESSON
Introduction to Distribution
The importance of distribution, the cyclical nature of development and distribution and why the producer should develop a strategic plan and be ready to pitch the next project.
Media Kits and Marketing Materials
Why the moviemaker should care about marketing, the presentation of the movie to the world as an extension of the creative process as well as the contents of the media kit.
Film Festivals and Screenings
The importance of film festivals and how to leverage value from the experience.
Internet Marketing and Social Networking
How the moviemaker can utilize the internet to get their movie out there and create a fan base for their work.