Contributed By Glen Berry
Media Kits are Essential
Control the Message
Obtain Production Stills
Key Art Provides Credibility
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You will need to communicate your idea to the world in a way that they will understand. Know the conventions of the media kit.
How your concept is presented to the world is an important part of the creative process. Don't hand over this responsibility in the most critical phase of your project.
Your marketing efforts will be crippled without high resolution production stills. Remember to bring a photographer onto your set for at least one day to get good still photos.
Amateur key art will repel viewers from your project - they will judge it based on a glance. Money spent on a talented and experienced artist will yield results tenfold in value.