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SUMMARY

Research the TV shows that are similar to your script. New TV series are best before they air. Choose actors who show promise but have no proven track record.
Find an actor who is in the media and famous in other media. Athletes, personalities can carry weight with studios but these projects must be done quickly before their fame fades.

End User Actor Preferences
Face of the box syndrome is what studios sufffer from when they feel certaain actors will not work for thier projects. Learn who they like and make sure those actors are on your list.

LESSON

Identifying up and Coming Actors
Research the new TV shows in developement. Find out who they are using for actors and if any of those acotrs will appeal to your audicence. Use TV actors before thier tv show has been released.

End User Actor Preferences
Face of the box syndrome is what studios sufffer from when they feel certaain actors will not work for thier projects. Learn who they like and make sure those actors are on your list.

Where to Find Unknowns
Based who you want and the roles you need filled, you should look to TV for unknown stars. Casting Directors can help as well and sometimes may be better suited to find actors for you film.

The Sword and the Sorcerer
Albert discusses some difficult choices he was forced to make on his first large project " The Sword and the Sorcerer".