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MAGAZINE
STUDIO
SCHOOL

Understanding Market Conditions

Contributed By Albert Pyun

IMPORTANT CONCEPTS
  1. Your business plan.
  2. Know your market.
  3. Know your end user.
  4. Aim for the weak spots.
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SUMMARY

  • Investors what to see that you have a solid plan in place to get their money back. If your plan looks poorly organized you will not instill confidence in any investor.
  • You have to research the markets you wish to enter. You have to know what the market will be like when your film will be released.
  • Who is your film aimed at? List all your end users so you can make sure they will take advantage of your movie.
  • Everyone has a weak spot. You have to tailor your project to suit your investor/distributor's needs. Present it in the way that bests meets their needs.
LESSON
Understanding Market Conditions
Researching current markets to know what content is right to market for them. Have a business plan that matches and refine your project to best fill the missing hoels in that market.
Identify Your End User
Know who you are seekng as your end user. Make sure your package is designed for them. Know what they like and dislike through research. Start with the companies you know will not like your project and begin to refine.